Step by step guide to writing effective ads

Great copy is made, not born. It is derived from proven test results designed to do one thing and do it well: sell. Effective advertising doesn't always use "grammatically correct" English. It uses short sentences, and fragments. Like this. It convinces you to buy, and buy now. Period. It talks about benefits, not features. It sells on emotion and reinforces the decision to buy with logic. It paints a compelling picture and irresistible offer that forces your prospect to act and act now! And if it doesn't, then you drop that ad like a hot potato and go with one that does. Effective persuasion is like your top salesperson--the one who continues to break all your sales records year after year--on the job 24 x 7, multiplied by thousands or millions! Just imagine if that salesperson, the one with proven results, could be multiplied as much as you wanted.

Buying this book do not only teach you how how to make more money through your advertising but also how to make your business and personality stand out!

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